I with those who say "Be thankful they have 8 copies." Hype will be right next to Heit on the new release wall so those looking for Heit will see Hype and might be tempted to watch both.
They maybe on the same "new release" wall however, Hype was on the bottom shelf (3 copies all rented) where you have to bend over to see them. The second to bottom shelf completely hides them. Of course, Heit has a full section all to itself. This was at a blockbuster in Del Mar, CA.