I agree that W won the first. The numbers of lies told by sKerry should be counted against him... but I realize the MSM won't do that. How can you have the best style if it consists of that many lies?
The same way Hitler did it. Essentially tell everyone one they wanted to hear and make sure each group looking at you is told privately by your 'people' that the other group is only being told things to ease their fears. That way each group looks at kk as their hero! Unfortunately, it's a trait used on the Western Civilization because 'civilised' people don't wan't to use the word, "Liar." It gives off such bad images....! But of course, a liar is a liar of course, of cours, unless the liar is a a well-dressed liar!