I am not saying that if Kerry broke the rules, then Bush wins the debate. I am saying if he cheated, he cheated. People don't like cheaters.
Let's put it another way.
If CBS memos are forgeries, the new allegations contained within lack any movement.
If Kerry won the debate on STYLE, which is all he won on, and he used cheat sheets to produce that style and throw G.W. off his game, that means any gains on STYLE are lost.