When someome tells you something, believe them, i.e., Evan Thomas, the Managing Editor of Newsweek stating the MSM preference for Kerry adds on 15 points. Now we begin to see it manifested in this curiously timed and interestingly broken-down poll after a cleverly set-up "bounce" for Bush and, luckily for Newsweek and the rest of the usual suspects, Kerry's better-than-expected performance in the debates.
Also, a couple days ago, Mike Murphy predicted the MSM would a) declare Kerry the winner; b)produce polls that would show tightening and c) keep attention on a renewed horse race. There's probably nothing Bush could have done to avert this short of turning into Ronald Reagan or Winston Churchill, but he did miss a couple of gimmees. Anyway, this is developing as many smart people thought it would.