[luvbach1]

You won't help his ratings unless you have a Nielsen machine to punch.

[Right_in_Virginia]

You won't help his ratings unless you have a Nielsen machine to punch.

Not entirely true. A cable box records the same information...it's how the cable carrier decides on what stations to carry.

[netmilsmom]

>>You won't help his ratings unless you have a Nielsen machine to punch.<<

Or Directv. They also keep a running tab on what you are watching. That may not connect with the Nielsen rating BUT it is noticed by the MSM.