Oh man, that looks nothing like a typical Wisconsin bar. He ought to go to one in Menasha... I could just imagine it.
"Today we salute you, Mr. Plain White T-Shirt Wearer!
No WISCONSIN VOLLEYBALL or CAMP MICHIGANIA for you!
No, you let your shirt be a shirt--unadorned, not all festooned
with logos and lettering. If you wanted to deliver a message,
you'd send a telegram. So for your oasis of whiteness in a wilderness
of words, here's to you, Mr. Plain White T-Shirt Wearer!"