From the article
"Although Kerry narrowly trails Bush in this poll, the survey also has some discouraging findings for the Democratic candidate. For example, he has just a 48-45 percent lead among women voters. By comparison, exit polls from 2000 show that that Al Gore won the women's vote 54-43. And the reason behind this shift, it seems, can be attributed to the war on terror. In the poll, when asked what set of issues is more important, 44 percent of respondents said terrorism, social issues and values, while another 44 percent said the economy and health care. Among women, though, 45 percent cited the economy and health care, while a surprisingly large 42 percent said terrorism and values.
Another troubling sign for the Kerry campaign is that most voters don't know what its message is. Fifty-four percent of respondents say that the campaign doesn't have a message, or that they don't know what a Kerry-Edwards team would do if elected. That's compared with just 36 percent who believe the campaign has a message. On the other hand, 68 percent say the Bush campaign has a message, while just 23 percent think it doesn't."
Did they call Kerry "it"?
Maybe I'm misreading the story.