Also, Viewers can pressure their local stations to drop syndicated programs, like 60 minutes and other CBS productions. These smaller local stations do not want their viewers switching channels, they loose advertising revenues. They will not be willing to take a loss for Dan.
A Reply from WLNS, my local CBS station...
...Your letter was one of many responses the station has received from viewers both here and around the country. Many of the responses expressed viewpoints similar to yours and those resopnses have not gone unnoticed by CBS, as evidenced by the actions taken by CBS News this week to conduct a thorough investigation of the situation.
The lessons from this incident have not been lost on us here at WLNS. Even though our news department is seperate from CBS News and maintains its own standards, we've taken the time to reemphisize to our producrers, anchors and reporters our insistence of accruacy above all else. Our viewers trust us, and we can't be trusted if we don't get the story right. Trust is the cornerstone of the relationship between the station and its viewers; violate that trust, as CBS did to you and many other viewers, and you lose them.
...I hope we don't lose you as a viewer. However I do understand your feelings. Thanks for sharing them with me.