I'm not thrilled with this ad. It looks like Kerry's words are being manipulated through selective editing. I would re-edit it and drop the video.
I respectfully disagree. It is clearly edited, so there is no attempt at "trickery." The reason I think it works is because of the ads that ran before it. America has seen, and heard (and can read) the precise words Skerry used regarding his medals/ribbons toss. I think it is perfect to use his own words against him.
I was hoping for something a bit more hard-hitting like, showing his picture as a hero in the North Vietnamese museum,,,etc...
I know they aren't done yet,,there will be more ads.
To date, the Swifties haven't had to retract any of their statements or assertions...
No one is claiming so. Let them. More exposure. We're just marking time until October, when the big guns will fire, anyway.
> It looks like Kerry's words are being manipulated
> through selective editing.
They aren't, though. They are all in context.
I saw all the surrounding text today (and don't
recall where, or I'd post a link).
I half suspect that the slightly choppy editing was
intentional, to provoke the Kerry camp into addressing
the matter, and motivate those who share your reaction
to examine the source paragraphs.
We'll soon find out.
I tend to agree with you. The previous Swift Boat ads were very weighty... This one is feels more like an everyday attack ad. Although, I do think it is probably more effective than those typical type of ads since even the average Joe has "heard" about the flip flops... With this, they see it in action.
But it does look heavily edited. It might turn some of the people off that would have been affected by the earlier Swift Boat ads. I don't know... maybe if they have some target demographics that they know it will work on.
When I first saw it, I had the same concern.
But, it is clearly editied to flip back and forth between his use of "ribbons" and "medals" in each appearance. Therefore, I think it is clear enough about the intent that it makes a strong impact.
I THINK THE AD IS AVERAGE. I WAS HOPING FOR SOMETHING WITH HIS PICTURE HANGING IN THE N. VIETNAM MUSEUM CALLING HIM A HERO TO THE ENEMY!
I agree with you. The choppy editing just looks bad. The Swiftboat Vets are not Michael Moore and don't need to use his techniques. Their heart is in the right place but it just looks bad. Time to move on. Drop this ad and get on to the next one.