"Executives fear many voters inclined to vote for Bush are now switching off Rather. "
I was amazed at what was in this Drudge Report. It's based on actual ratings numbers. Viacom, CBS execs, and advertisers must be really concerned. Just shows you the incredible power of the consumer, specifically CBS News viewers, to just turn off Mr Rather. Good for them.
We don't know from Drudge which other news channel gained while CBS News lost. Was it ABC News, which has pursued the CBS forgery story really aggressively? Inquiring minds want to know. There are some non-CBS network news execs who are having a wonderful day today, I bet.