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Why this is incredibly important:

Advertisers pay on a "cost per thousand" basis. That is, they pay a certain amount of $ per each thousand television sets tuned to their broadcast. That means that ABC with a 9.2 rating (9.2 percent of all the families in Chicago) and Rather with a 2.3 rating (2.3 percent of all families were watching Rather) ensured that ABC made 4 times as much money for their Evening news as CBS did.

This also effects the affiliates greatly.

Bad Day at Black Rock!

This will not be allowed to continue!

255 posted on 09/16/2004 10:28:08 AM PDT by MindBender26 (Kill all Islamic terrorists now. Then they cannot kill our sons and daughters tomorrow)

Time to dump stock in them.

Note to CBS employees: Think of your 401 K matching fund.. TANKING.

258 posted on 09/16/2004 10:33:05 AM PDT by JesseJane ( "I inadvertently took a few documents from the Archives," Berger said.)