I agree with you completely Miss Marple. CBS is the brand but the suits at CBS don't know it.
Staying with Rather as his ratings continue to fall is just stupidity.
If they did a ton of auditions before focus groups until they found an anchor and reporters the public will trust. Hired those people.. fired the current staff, and put the new staff on the air with strict orders to be fair an balanced,... they would kill Jennings and NBC in two books.
They are not smart enough to do it.
Rather is not exposed as soiled merchandise.. His ratings will continue to fall and CBS will continue to lose sponsors.
I would say that 37 or 38percent of the public would not buy a product advertised on 60 minutes or the CBS evening news. They are going to take hit. Rather and the entire staff has to go.. The sooner the better or it may take years for CBS to recover.
There are movers and shakers today ordering their advertising agencies to NOT BUY CBS.
These are the same suits that thought "thereagans" was unbiased truth even though they knew parts were pure fiction/lies.