Beware, beware -- it's love-bombing, the Hug of Death.
A generation ago it was called co-optation.
They're trying to get you to go to sleep, like that warm, fuzzy, protected feeling people get when they're lying in the snow, freezing to death.
Better if the bad guys kick you in the teeth every 30 minutes.
I suppose tracking website hits could replace the Nielsens. And the warm, fuzzy, protected feeling comes when they pander to you just before they take away the forum.