The difference is that the so-called "conservative media" -- talk radio, this website, certain bloggers -- is upfront about where it's coming from. We are openly conservative and offer opinion accordingly.
To the contrary, the MSM contends that its reporting is "objective" and "neutral", not informed by an "opinion", one way or the other. As such, they are being dishonest.
"objective" and "neutral"...does that equal "fair" and "balanced"...?
True, but the article's point is that people are rapidly catching on.