The muscle car wars are an example of innovation due to competition. The rest of the lineups were stagnant and unchanging.
Wrong again. The Ford Fairlane in the late 60s had a 3 year product cycle, just the 67-69 model years, the Chevy Impala/Caprice had a 4 year cycle. Also most Chevelles were not muscle cars, but the midsized GM car that people bought to go from point A to point B.