[RonF]

My title, since you chose to split hairs, specifically says "How to Lie" to CBS, NOT that "HE lied" to CBS or to 60 Minutes.

And, indeed, this is a specific case story about "how to lie" to the media.

Tell me where the PR manager ever advocated or described telling a lie to 60 Minutes, as opposed to presenting truthful information that gave his viewpoint.

[Robert A Cook PE]

The PR manager lied about the web site being down. In fact, he was proud of his lie.

The remainder of the story was about manipulating a gullible and naive media, which includes specifically (in this case) 60 Minutes crew that was standing at the door. The false story of the web site being down is a specific part of that manipulation and distortion. The votes, the money spent, the influence, and the corruption being "explained away" by deliberate deception and misleading statements are detailed in the story. Again: "how to lie" is the key. That is the focus of what you should be looking at, lest, like CBS and Dan rather, you believe that the "seriousness of the charge" is enough to warrant investigation, even if the evidence presented is faked.

Would you be happier if I had "Spinning" instead of lying?