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DCX Exec: High Gas Prices will Cut Usage
The Oakland Press (MI) ^ | 03/08/04 | Joseph Szczesny

Posted on 09/08/2004 2:26:08 PM PDT by Kieri

DCX exec: High gas prices will cut usage

Web-posted Sep 8, 2004

When prices soared in '70s, consumption fell

By JOSEPH SZCZESNY Press Automotive Editor

Higher prices for gasoline, not tighter regulation of fuel economy rules, are the only way to cut fuel consumption, said Robert Liberatore, group vice president for DaimlerChrysler AG. Liberatore also said Tuesday that the auto industry has enjoyed good relations with the Bush administration since it took office in January 2001.

"We've had a very good relationship with the Bush administration on any number of issues," he said.

Liberatore, whose responsibilities include formulating DaimlerChrysler's approach to public policy not only in the United States but also in Europe and China, told the Automotive Press Association that automakers also had very good relations with the White House during Bill Clinton's administration.

"Bill Clinton decided he was going to make the auto industry one of his projects and it was very constructive," said Liberatore. In fact, the eight years under Clinton represented the best years the domestic car makers had enjoyed in decades, added Liberatore, whose remarks echoed those of GM chairman Richard Wagoner.

The industry has every reason to believe John Kerry, the Democratic candidate, would follow Clinton's path if he is elected in November, Liberatore added.

Liberatore noted that Kerry had eased back from his position of two years ago when he supported a dramatic increase in the corporate average fuel economy, or CAFE standards, which dictate fuel efficiency of motor vehicles. "I do believe he would be open to real dialogue," Liberatore said.

Environmentalists and others have been calling for another increase in the CAFE standards to reduce the amount of gasoline Americans use and lessen the nation's dependence on imported oil from the volatile Middle East.

Higher prices, however, remain the best way to encourage Americans to use less fuel, Liberatore said. When fuel prices jumped in the 1970s and early 1980s, Americans found a way to use roughly 20 percent less gasoline, Liberatore said.

However, as soon as the price of oil dropped in the mid-1980s, consumer demand for larger and more powerful engines soared, he noted. In fact, by the late 1980s, Chrysler had to begin to rebuild its capacity for larger engines to keep up with consumer desires, he said.

As its stands, the current CAFE system doesn't not encourage consumers to change their behavior. The tax hidden in the CAFE system is basically paid by the manufacturer rather than the consumer.

Liberatore noted that new vehicles sold in Europe get 36 miles per gallon, on average, largely because a gallon of gasoline costs nearly $5. "The price mechanism is effective," he added. "If we want to reduce demand for gasoline we know how to do it," he said.


TOPICS: Business/Economy; Culture/Society; Foreign Affairs; Germany; US: Michigan
KEYWORDS: anwr; drilltheanwr; environment; gasprices
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He wants us to go back to the 70's??? Of skyrocketing unemployment, gas lines, sky high interest rates and Carter? God help us...this idiot is in charge of Daimler/Chysler (which is marketing the hemi???)

Guess I'll think twice about buying a vehicle OTHER than a Dodge when I'm ready.

1 posted on 09/08/2004 2:26:10 PM PDT by Kieri
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To: Kieri

What's good for America is bad for Kerry. Another perfect example of the Dims panic.


2 posted on 09/08/2004 2:28:16 PM PDT by EggsAckley (.......John Kerry suffers from delusions of adequacy........)
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To: Kieri

The elite (Hollywood, Kerry, kennedy) would like $20.00/gal so the little people won't clog THEIR highways.


3 posted on 09/08/2004 2:30:41 PM PDT by Mark (Treason doth never prosper, for if it prosper, NONE DARE CALL IT TREASON.)
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To: Kieri
I don't think he's saying that gas prices should be raised...only that rising gas prices is the only way that consumers will use less gas.

He's right that the CAFE standards are not going to accomplish that. In fact, they are what caused the SUV boom.

4 posted on 09/08/2004 2:34:37 PM PDT by B Knotts ("John Kerry, who says he doesn't like outsourcing, wants to outsource our national security.")
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To: Kieri

> ... this idiot is in charge of Daimler/Chysler
> (which is marketing the hemi???)

This idiot is in charge of DC, which makes very nice
fuel-efficient small-block turbo-diesel (CRD) versions
of their cars, vans and trucks in Europe, but won't
sell them here.

Switching from gasoline to CRD engines would boost
fuel economy (with no performance penalty) by at
least as much as the next round of CAFE had in mind.

It would also generate more demand for domestically-
sourced bio-diesel.

We own a small-block turbo-diesel (VW TDI) and are
amazed at the foot-dragging by Detroit. We also
own an old Chrysler small-block turbo-gasoline van,
and would upgrade it to a CRD if DC would sell us one.


5 posted on 09/08/2004 2:35:19 PM PDT by Boundless
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To: Boundless

Part of the problem are ridiculous and unfair emissions rules (especially in California and the NE) which discriminate against diesel engines.

Nevertheless, DCX is going ahead with the Jeep Liberty CRD, and the M-B E320 cdi.

Things will improve in 2006 with the new low sulfur diesel fuel.


6 posted on 09/08/2004 2:37:21 PM PDT by B Knotts ("John Kerry, who says he doesn't like outsourcing, wants to outsource our national security.")
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To: Boundless

We own a small-block turbo-diesel (VW TDI) and are
amazed at the foot-dragging by Detroit. We also
own an old Chrysler small-block turbo-gasoline van,
and would upgrade it to a CRD if DC would sell us one.

The CRD is available in the new Dodge/Freightliner Sprinter Van


7 posted on 09/08/2004 2:38:58 PM PDT by kaktuskid
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To: Kieri

Perhaps this exec from Daimler / Chrysler wants America to resemble Europe - where the drivers' licencing fees and the annual fuel costs total than most cars are worth on European roadways. Automobiles have always been viewed in Europe as a luxury item not a reqiured mode of trasnportation and taxed likewise.


8 posted on 09/08/2004 2:42:17 PM PDT by jriemer (We are a Republic not a Democracy)
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To: B Knotts
He's right that the CAFE standards are not going to accomplish that. In fact, they are what caused the SUV boom.

Some automanufactures like Honda are trying to reclassify their minivans as "trucks" so that they are exempt from the automobile CAFE for the same reason as the SUV.

9 posted on 09/08/2004 2:45:02 PM PDT by jriemer (We are a Republic not a Democracy)
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To: Kieri

What is the problem with using as much gas as we damn well please?


10 posted on 09/08/2004 2:50:50 PM PDT by somemoreequalthanothers
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To: Kieri
Higher prices, however, remain the best way to encourage Americans to use less fuel, Liberatore said.
"and that's why I supported Al Gore in the 2000 campaign. I really loved the sound of that carbon tax."

Good call Liberatore. Nothing will push those fuel prices up like everyone buying large displacement engines. I sure do miss having three US automakers.
George W. Bush will be reelected by a margin of at least ten per cent

11 posted on 09/11/2004 8:35:09 AM PDT by SunkenCiv (Unlike some people, I have a profile. Okay, maybe it's a little large...)
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To: Boundless
This idiot is in charge of DC, which makes very nice fuel-efficient small-block turbo-diesel (CRD) versions of their cars, vans and trucks in Europe, but won't sell them here.

You're right, and you're so wrong. Everybody makes and sells incredible diesels in Europe. Most Americans turn their noses up at the mention of a diesel. You and I may not, but most people remember the failed GM diesels of the 70s and 80s. Don't blame DC for not wanting to flirt with failure, blame GM for ruining the market in the first place.
12 posted on 09/12/2004 11:37:51 AM PDT by Bulwark
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To: jriemer
Perhaps this exec from Daimler / Chrysler wants America to resemble Europe - where the drivers' licencing fees and the annual fuel costs total than most cars are worth on European roadways. Automobiles have always been viewed in Europe as a luxury item not a reqiured mode of trasnportation and taxed likewise.

Yeah... but wrong. Gas costs more in Europe, but by and large they tend to have more efficient diesel engines. Licensing costs more, true. But then you don't have idiots on cell phones doing 100 on the autobahn. And you're right about the "luxury item"... imagine buying a BMW/Audi (A2/A3, 1Series) for the price of an expensive Hyundai like they can..

Amusing story, one of my coworkers who spent some time in Germany told me once that most American drivers wouldn't last on the autobahn. No discipline. Given what I see on the parkway each morning, he's probably right.
13 posted on 09/12/2004 11:40:51 AM PDT by Bulwark
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To: Bulwark

Tailgating someone at 130? That's what I would envision our Johnny Nascars doing on the autobahn--until they get slapped down by the po-leece.


14 posted on 09/12/2004 11:50:27 AM PDT by babaloo999 (Liberals say they're "Progressive". So is cancer.-------------------they're, their, whatever)
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To: Kieri
Sure thing.
Is there a shortage of an essential? Tax it to death. That always fixes problems.

Too bad these morons can never think more than 30 seconds ahead, and have never heard of "unintended consequences".

15 posted on 09/12/2004 11:53:25 AM PDT by Publius6961 (I don't do diplomacy either)
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To: somemoreequalthanothers
What is the problem with using as much gas as we damn well please?

It does not please the greenie whackjobs and the Neocoms.

16 posted on 09/12/2004 11:55:04 AM PDT by Publius6961 (I don't do diplomacy either)
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To: Kieri; B Knotts; kaktuskid; jriemer; Bulwark
> You're right, and you're so wrong. Everybody
> makes and sells incredible diesels in Europe.

Here's something I wrote a couple of years ago for
a diesel enthusiast site.

________________________

Just why is it that Detroit won't sell me the same
turbo-D minivan they already sell in Europe?

It's not like they don't know how to build diesels here.
Everything in their product lines between 1.5 ton pickups
and railway locomotives is diesel.

Poking around this {auto enthusiast} site, and the web,
my conclusions are:

  1. Perceptions of perceptions.
  2. Domestic diesel fuel quality.
  3. Skating to where the regs are going to be.

Let's cover these in reverse, using quotes from a
Ford spokesperson as cues ...

3. Regulations.

"Ford will provide diesel light vehicles only if a way
is found to meet the EPA's stringent Tier II emissions
rules. But that will require further improvements in engine
and fuel systems and exhaust aftertreatment technology.
Low sulfur diesel fuel (15 parts per million or less),
which will be available in the U.S. in mid-2006, is a
critical requirement for these emissions controls. A way
to manage nitrogen oxide (NOx) emissions, critical for
Tier II compliance, also needs to be achieved. Among the
solutions being studied is a NOx absorber type catalyst
and a co-fueling of diesel and urea, an ammonia-based
compound, to reduce NOx emissions. Ford is working to
develop an aftertreatment technology that will reduce the
issues surrounding particulate matter and health concerns.
"

I posit that this is just a smokescreen. Ford wants you
to write your CongressCritter and ask them to order the
EPA to back off, but that won't won't get you small
diesels any quicker, because...

a. It does nothing to explain why VW will sell me TDI
here, today, yet Ford has nothing comparable here today.

b. Half of the Tier II problem (low sulfur fuel) is not
a vehicle design problem. Detroit will get T2 fuel for
free, but that does lead to...

2. Fuel Quality.

I see a lot of grousing on this {enthusiast} site about
the tanker bilge that is apparently sold as diesel fuel
in North America, compared to what is standard in Europe.

If the diesel vehicles already available to the big3 in
Europe are designed for EuroDiesel, they would need to be
de-rated or redesigned for N.A. VW derates for N.A. My 90hp
TDI is 130 in Europe. Detroit could too.

So this is mostly spin, combined with some real concern
that their small-block diesels would be seen as under-powered.

3. Perceptions of Perceptions.

In Marketing, customer perceptions are everything.

Looking at further text from the Ford statement quoted
above, we see some revealing details about how Ford
perceives their customers perceptions...

""Ford understands that to be accepted as personal use
vehicles in the U.S., diesels will need to overcome some
remaining public and regulatory concerns, including noise,
odor, smoke, potential toxic emissions and inconvenient
fueling locations,"
said Dick Baker, corporate technical specialist..."

"accepted" - that's about perceptions

"noise" - what noise? Based on what I don't hear
from my Jetta TDI, that's a solved problem.
But it may still be perceived as a problem by Sally Soccer Mom.

"odor" - what odor? Based on what I don't smell
from my Jetta TDI, that's a solved problem.
But it may still be perceived as a problem by Joe Sixpack.

"smoke" - what smoke? Based on what I don't see
from my Jetta TDI, that's a solved problem.
But it may still be perceived as a problem by Fastidious Fawn.

"potential toxic emissions" - if this were a real
problem, the word "potential" wouldn't be there.

"inconvenient fueling locations" - this is a euphemism
for "you mean I have to rub elbows with TRUCKERS?"
Even though we are in the boonies, there are several
normal gas stations, with pay-at-pump diesel, including
one that gives us a discount on our grocery chain
frequent shopper card!

So what to do?

Let me point out another key phrase from Ford:
"... remaining public ... concerns ...".

This means that the [mis]perceptions are already
on their way out. All they need is some more shoving.

So get the story out. Don't be obnoxious, but casually
take every opportunity to tell folks you know about the
virtues of the tidy TDI. If we create grassroots demand,
Detroit will eventually come around
(late, of course, but that's their style :-)

17 posted on 09/12/2004 12:13:38 PM PDT by Boundless
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To: Boundless
So get the story out. Don't be obnoxious, but casually take every opportunity to tell folks you know about the virtues of the tidy TDI. If we create grassroots demand, Detroit will eventually come around (late, of course, but that's their style :-)

Word of mouth is only going to do so much. :) How do you explain to people that a 130hp passat is faster than a 180hp accord 4cyl? People just know the higher number is better. They know nothing of power curves, torque curves, etc.
18 posted on 09/12/2004 12:39:28 PM PDT by Bulwark
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To: jriemer
"Automobiles have always been viewed in Europe as a luxury item not a reqiured mode of trasnportation and taxed likewise."

You have got to be kidding me. Almost every family in Europe has a car.

19 posted on 09/12/2004 12:43:11 PM PDT by Truthsayer20
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To: Bulwark

> How do you explain to people that a 130hp passat ...

Passat TDI isn't sold here yet, right?
Had it been in 2002, we would have bought one.
(This, of course, was back before we knew Germany
was in the Axis of Weasels :-)

> People just know the higher number is better.

Well, lately, we've had a lot more people expressing
interest in the numbers that precede:
"dollars per gallon" and
"miles per gallon" :-)

Another PR issue for small block turbos generally is
that their HP is often rated with the turbo in idle.
My old turbo-4 gas minivan could outrun its V6 sibling,
but you'd never know that from the brochure numbers.


20 posted on 09/12/2004 12:50:40 PM PDT by Boundless
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