Recall how things started out in the primaries. First Bush released some very pretty, positive commercials. Folks went nuts! The DemoncRATs were complaining about Bush running negative ads against Kerry while Kerry ran negative ads against Bush and the public could see the ads Bush was actually running. Meanwhile Dick Morris was complaining on every show he could about how Bush campaign needed to run spots against Kerry detailing his record. On and on and on.
Duh. A couple weeks later (if even that long) the first of several flip-flop ads + a gas tax one + some others were focused on the battleground states and cable news stations.
Now you'll see the same thing again. It's imperative that the campaign come out of the convention with a positive spot that highlights the agenda and points people to the President's plan, etc.. This is VERY important for the debates coming up as - you can be sure - every other sentence from Kerry will refer to some infamous plan of his, secret or otherwise. The fact Bush HAS an Agenda for the future and is continuing to promote it is key to the short term and long term success of the campaign.
Don't worry, there's plenty of time for all kinds of ads and the Bush campaign is effectively prepared with all kinds of money, now, to use in the most strategic ways possible.
Meanwhile the Kerry campaign is spending $50 MILLION in these couple weeks on spots that will not do much of anything + a movie with more of his phony battle reenactments in Vietnam.
It's called STRATEGERY ;) Guys, I am sincerely worried about Bush's new ad strategy. He is only doing positive soft-soap ads, full of generalities and no specifics, rather than attacking Kerry. He's also not responding to any of Kerry's attacks. Kerry is being very specific, talking about the 17% increase in health-care costs, etc., which could be easily responded to. If Bush keeps this up, Kerry is going to climb right back into this thing, mark my words.
PS - I'm concerned that this push coming from folks, "oh, gee, Bush isn't hitting hard enough, we've got to get this new Willie Horton out asap" is a setup by DemoncRAT trolls and their minions trying to weave angst amongst lesser experienced politicos. Recall Willie Horton stuff originated with Algore and the fact anybody (ie Soros) can fund some 527 secretly behind the scenes in a strategic blow trying to encourage some ill-advised activity on behalf of Bush supporters.