A perfect examle was Karl Rove's interview where he said he thought Kerry's anti-war activities were fair game in the campaign. MediaCrats had to reach for the smelling salts on that one. They thought their politically correct demands for demureness would preclude any such declarations from conservatives...especially a high level Bush official! Republicans are supposed to shy away from controversy!
Rove sliced and diced any confidence they still had in their ability to control the message. It was beautiful to see.