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Pleasing vegans is key to wider automobile consumer base, says LA TIMES (Enviro-Barf Alert)
Cars.com/LA Times ^ | 8/23/04 | Sharon Berenstein

Posted on 09/05/2004 9:51:24 AM PDT by sully777

Automakers Getting a Taste for Vegan Values Sharon Bernstein Los Angeles Times

Is your car vegan?

Actor Michael Bell’s is. The 66-year-old Encino, Calif., resident doesn’t eat or wear animal products, and his hybrid car doesn’t have a stitch of leather in it.

Toyota has tapped into the enivronmentally conscious customer base with its fuel-efficient, leather-free Prius.

If it had, Bell said, he wouldn’t have bought the car, a 2001 Toyota Prius, despite its impeccable green credentials.

In raw numbers, vegans such as Bell are so few that they barely register on surveys of consumer habits. But to automobile manufacturers trying to win favor among the increasing number of consumers who say they are environmentally conscious, vegans — who avoid all animal products — are what one marketing expert called the center of the bull’s-eye.

Pleasing vegans, the theory goes, is key to reaching a wider group of consumers — affluent shoppers who worry about the environment and who are willing to pay extra for food, clothing and even automobiles, if they are made in ways that do less harm to the planet.

Toyota Motor Corp. is so attuned to the sensibilities of these so-called green consumers that the company doesn’t even offer leather seats for the popular Prius.

Ford Motor Co., under fire from environmental activists for its gas-guzzling sport utility vehicles, ran an eight-page advertisement in the New Yorker magazine touting the company’s green credentials. The ad led off with the boast that 11 members of the design team for the company’s soon-to-be-released hybrid Escape SUV are vegetarians, and its leader is a vegan...

(Excerpt) Read more at cars.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: inayugo; vegancars
Vegans are the new focus group for auto manufacturers, not capitalists? Gag me with a broccoli spear, Moonbeam Soleil Aphrodite!
1 posted on 09/05/2004 9:51:26 AM PDT by sully777
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To: sully777

Vegans. They taste like beef.


2 posted on 09/05/2004 9:52:53 AM PDT by cripplecreek (The economy won't matter if you're dead.)
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To: cripplecreek
Vegans. They taste like beef.

I thought they tasted like chicken.

Either way, God help you if you try to pork one. ; )

3 posted on 09/05/2004 9:56:32 AM PDT by Prime Choice (Democrats. They want to have their cake and eat yours too.)
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To: sully777
vegans — who avoid all animal products

The last I heard, vegetables and fruits are living things.

4 posted on 09/05/2004 9:56:53 AM PDT by Paul Atreides
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To: sully777
Vegans are the new focus group for auto manufacturers, not capitalists?

There are plenty of cars for capitalists too. If the automakers want to sell a particular car to vegans that's ok with me.

Though, personally I thought they all drove Volvos. ;-)

5 posted on 09/05/2004 9:59:48 AM PDT by Behind Liberal Lines
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To: sully777

Survey: How many Vegans do you know?

I've known a few teenager who were temporary Vegans but I know no adults. And I don't know any active Vegans at this time.


6 posted on 09/05/2004 10:01:17 AM PDT by tiki
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To: sully777

97 Chrysler Town and Country here. Full leather seating and trim for 7


7 posted on 09/05/2004 10:02:08 AM PDT by xp38
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To: sully777; All
Vegan = Old indian word meaning LOUSY HUNTER
8 posted on 09/05/2004 10:03:06 AM PDT by Heff ("Liberty is not America's gift to the world, it's the Almighty's gift to humanity" GW Bush 4/12/04)
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To: sully777

...direct to you, from the land of fruits and nuts...


9 posted on 09/05/2004 10:04:33 AM PDT by kstewskis (BUSH-GIBSON 2004)
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To: sully777

What's a vegan? A resident of Las Vegas?


10 posted on 09/05/2004 10:05:58 AM PDT by fightu4it (conquest by immigration and subversion spells the end of US.)
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To: sully777
This is completely bogus.

There is no way to produce a automobile without using animal products in it's production. Many chemicals used in the process of production use animal products in some form or another.

11 posted on 09/05/2004 10:09:51 AM PDT by Popman
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To: tiki
I've known a few teenager who were temporary Vegans but I know no adults

You obviously don't live in Ithaca, the City of Evil.

12 posted on 09/05/2004 10:11:29 AM PDT by Behind Liberal Lines
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To: kstewskis
What these idiots fail to consider is that many of the components and glues and techniques for rolling metal require the use of animal byproducts. There is no such thing as a "vegan" car because it would fall apart.

...direct to you, from the land of fruits and nuts...

I'm a fifth generation Native Californian. The vegetarians and vegans I know are people who were NOT born in California, or people whose parents were NOT born in Calfornia. It was so amusing to the husband of one woman: before she told me she was a vegetarian, the three of us were talking about California "fruits and nuts," and I pointed out that the "fruits and nuts" were hardly ever real Californians, but rather people who had moved here from elsewhere and who had bought in to the stereotype of California being "way out." Later, when I found out she was a vegetarian ... from the Midwest! -- her husband smirked (he is NOT a vegetarian).

13 posted on 09/05/2004 10:14:45 AM PDT by Finny (God continue to Bless President G.W. Bush with wisdom, popularity, and victory.)
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To: sully777
Toyota has tapped into the environmentally conscious customer base with its fuel-efficient, leather-free Prius.

These idiots that won't use leather and are so conscious of the environment are too stupid to realize that leather at least breaks down and decays. Plastic, on the other hand, will never break down. It will always be here. The only way to get rid of the plastic dashboards and vinyl seats is to burn them. Morons.

14 posted on 09/05/2004 10:17:09 AM PDT by raybbr (My 1.4 cents - It used to be 2 cents, but after taxes - you get the idea.)
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To: tiki

I've know a few adult male vegans. They are all the same. Very docile, quiet, almost nuetered. What happens is that as male get older they produce less testosterone. Eating meat products helps replace some of the testosterone so we remain acting as men. The vegans, on the other hand, get such low levels they become girly-men.


15 posted on 09/05/2004 10:21:15 AM PDT by raybbr (My 1.4 cents - It used to be 2 cents, but after taxes - you get the idea.)
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To: raybbr

My brother-in-law used to be a regular vegetarian he was as weak as a kitten. At 98 lbs I could work harder and lift more than he could.


16 posted on 09/05/2004 10:31:43 AM PDT by tiki
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To: sully777

What about cars for gays? This is clearly discriminatory.


17 posted on 09/05/2004 10:37:46 AM PDT by AmericanChef
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To: sully777

Funniest headline EVER!


18 posted on 09/05/2004 10:38:53 AM PDT by Constantine XIII
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To: Finny
and I pointed out that the "fruits and nuts" were hardly ever real Californians, but rather people who had moved here from elsewhere and who had bought in to the stereotype of California being "way out."

LOL! You are spot on. I am a third generation native Californian, I escaped from there 12 years ago. The state has been totally inundated and invaded from those who were "from elsewhere" trying to turn it on its head. And they have succeeded in twisting their hype and "stereotype" into something that is convoluted in their own little minds.

I, like you, miss the "old" California. I wish it would return someday, but I'm afraid that will never happen.

19 posted on 09/05/2004 10:40:46 AM PDT by kstewskis (BUSH-GIBSON 2004)
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To: sully777

Hmmmm? But if we get more environmentally friendly cars, those that use less gas, where will the politicos get the TAX revenues when people start driving more and roads need even more repair.

As usual .. the enviromentalist whackos never think about tomorrow .. only the selfishness of today.


20 posted on 09/05/2004 2:30:44 PM PDT by CyberAnt (Sen.Miller said, "Bush is a God-fearing man with a good heart and a spine of tempered steel")
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