No kidding. He is trying to steal the next day morning show coverage.
He may even be hoping that the cable news channels will break from talking about the President's speech in order to cover his rally. He will probably bus in tons of his union thugs to make it look like all of Ohio came out to see him at midnight. This kind of crap has never been done by any candidate before. If the cable channels were decent, they wouldn't cover his rally at all. However, I suspect they will just like they covered everything clinton did on the day GWB was inaugurated.