The interesting thing to me is that after a "15% media bias" headstart and $60+ million in paid advertising from leftwing parasites like George Soros, a small group of veterans with a couple hundred thousand bucks can do a better job of investigative reporting than all the media outlets in America.
Does anyone think that both sides of John Kerry's Vietnam service would be on display to voters if the Swifties didn't do the heavy lifting?
It takes a lot of shine to polish a turd, and results aren't guaranteed.
That is not quite a fair comparison because the swifties are the source, not researchers. What is extremely telling is that the media would not tell their story.
They held a press conference months ago trying to make their case. They were begging to be interviewed. They tried as hard as they could to make their case to in the legacy media, but they ran smack into a brick wall. And it was consistent across the media. They didn't get the time of day even from FOX News or the Wall St. Journal who so feared for their own 'objective' perception that they stuck to the liberal line.
That is why the Swifties did a double envelopment of the media. One flank was the long detailed side of their book. The other was the wide coverage bullet points of paid advertising. Only when the media was bypassed and even the Kerry campaign had to acknowledge it did the legacy media finally 'cover' it, but this a family friendly site so I won't say what they tried to cover it with.