Interesting thing is that he added more and more valor but left out some things from first citation. Could it be he was cleaning up prior lies and adding generalizations of his valor?
That is my assessment.
I find it a bit puzzling that most of the attention is focused upon the medals when by far the most serious problem is his behavior upon returning to the USA. Those later actions did great damage to Vietnam Vets. It's great to see them rise up to get their stolen honor back. That should be the big story.
The first citation runs more than 1 page, which is, I think, against protocol.
While the valor creep (good term) is an issue, a bigger issue is whether the award was providently granted in the first place. Elliott says he would not have passed the recommendation up the chain, if Kerry had told the same story in 1969 as he told in the biography authored by Brinkley.