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When you think about it, "viral marketing" is really a pathetic gesture. And, as JerseyHighlander has observed, nothing new.

In a way it is sort of like spam, and no more effective in the long run. Its like those PETA people who lurk outside theaters in which The Nutcracker is playing and try to hand out scary literature to children. Really a pathetic desperation play, more a signal of how close to madness the swing of history's pendulum is driving these folks.

As has been said so many times by so many people, the internet is huge. It is changing everything, including the terms of the deal the left made with the media long ago.

Think about it. Liberalism is based on a fantasy view of the world, of reality. It really exists only in the world of words and pictures and ideas. The media consists entirely of words, pictures, and ideas, and therefore is the only place that liberalism can really take root. Which it has.

The internet is an antidote to this.

I wonder if the left will figure out a way to take over and subvert the internet the way they have with the old media. They're thinking about it; you can take that to the bank.

(steely)

Tom, This is not just an internet problem. There are Viral Marketing firms that have been hired in large cities to have people go to book stores and coffee shops and just chat, slowly turning the conversation to some anti-Bush rhetoric.
While the concept is not new, what is new is that this has been taken to a professional level with marketing specialists hired to run these ‘marketing campaigns’.
Those who are as blatant as your PETA example are rank amateurs in this skill. If you know they are PETA, then they have failed. No one in their right mind would take PETA seriously. If, however, you neighbor, co-worker, or even family member makes a comment, some may be more likely to give it more of a thought.

I wonder if the left will figure out a way to take over and subvert the internet the way they have with the old media. They're thinking about it; you can take that to the bank.

One way is to leverage the members of the W3C panel, the internet governing body. Once they have their minions in place, then controlling the internet is that much easier. Just look at what they have done in the Congress and in the education system etc.