Jeez. This is not a news story. It is not a speech. It is not a post on the internet. It is not a dictionary. It is an ADVERTISEMENT.
It is a dictionary word. It is a historic word. It is a word for a specific location and set of athletic events.
And the bottom line is that it is NOT a copyright infringement. If it were, they'd sue. If it were, the President's lawyers would tell him to pull the ad.
No one's suing and no one's pulling, so we must have some agreement that it's not a copyright infringement and is, instead, legitimate use of a common word.
You realize, don't you, that without a lawsuit or a pulled ad that your argument evaporates?
No doubt, someone owns the phrase "New York World Trade Center." If they inisisted Bush not use it in an ad, would it hold up in court? I doubt it.