Have you seen the ad?
http://news.myway.com/top/article/id/423569|top|08-26-2004::08:46|reuters.html
"The ad has angered Olympic officials because they feel it hijacks the Olympic brand -- a registered trademark -- even though it does not display the Games logo"
The IOC said no official request had been made for the use of the reference to the Games. "We own the rights to the Olympic name and nobody asked us," Gerhard Heiberg, head of the International Olympic Committee's Marketing Commission had said on Wednesday.