This is how Micheal Moore made headlines with his movie, people were screaming about it in the first place, and others were made aware of it in the process. Sooner or later the "others" were so damn curious, they decided to go see MM's movie.
Kerry needs to be reminded:
Don't mess with a junkyard dog.
Don't piss into the wind.
Don't tug on Superman's cape.
Don't mess with the Lone Ranger. (BUSH)