It's all about likely voters and influential people, and they're tuned into cable watching this for free. Getting it on the MSM won't hurt though.
He's a director of NAM-POW. From the site:
Our first NAM-POW President was Medal of Honor recipient Colonel George "Bud" Day, USAF (Ret). He has been joined by 540 active members, which include other distinguished Medal of Honor recipients: Vice Admiral James B. Stockdale, USN (Ret), Colonel Leo Thorsness, USAF (Ret), and MSGT Jon Cavaiani, USA (Ret). Four other POWs, Capt. Rocky Versace, USA, Capt. Lance Sijan, USAF , Army E-3 William D. Port and Col. Donald G. Cook, USMC received the Medal of Honor posthumously. See below for more about the Medal of Honor recipients. Our ranks are replete with honorable men who are continuing to serve their country with the same dedication and fervor that were displayed by their comrades confined in the infamous prisons of Southeast Asia-like retired Navy Rear Admiral and former Senator of Alabama, the Honorable Jeremiah Denton, Senator John McCain of Arizona and Congressman Sam Johnson of Texas. The Honorable Douglas Peterson, former Congressman from Florida, recently completed his assignment as the first Ambassador to Vietnam in 25 y ears. Others, such as Colonel Ben Purcell, USA (Ret) and Colonel Leo Thorsness, USAF (Ret) have served in State Legislatures.