It has a picture of John F'n Kerry giving his lying testimony to the Senate in '71 or '72, and has his own voice accusing our troops of war crimes. It also shows POWs telling in their own words how that testimony affected them while in captivity.
The most powerful line to me was: "John Kerry gave them for free what we went through torture to avoid giving them" (i.e. a confession to war crimes).
Kerry supporters' only real defense is to say that Kerry was telling the truth in his testimony. That will fly with ABB people, but not with undecided voters. I can't wait to see how the NYT deals with this one.