You will drive in stop-and-go traffic across the land, hopefully in many battleground states, with the book cover just large enough to be showing Kerry's hopelessly botoxed-yet-still-wrinkled face, with the big statement "UNFIT FOR COMMAND".
People, listen up. Our intent is to reach hundreds of thousands of Americans in the middle, Americans not decided yet, who may have heard vagulely about such a book and who normally don't follow news as closely as we do, or have had their news filtered by the mainline media.
This will be the perfect, topical, current and mobile ANTI-KERRY mini poster and PRO-SWIFT VETS book promotional vehicle. It may well also create doubt among the wavering voter. It will certainly cause interest.
Think of the many American motorists who will ponder to themselves:
"Hmm. What's that on that car? Looks like a book cover. Looks like Kerry. It is. Hmmmm. "Unfit...for...Command"...I wonder if that is that book I heard something about? Hmm, maybe I'll have to buy it, too." This is the target.
This will be a quick, simple, THOUGHT-PROVOKING anti-Kerry political message at the grassroots to create even more name identification for this issue and awareness about this great and vital book.
