"Price gouging" is nothing more than charging what the market will bear. If that's immoral, then all market adjustment to changing circumstances is "immoral," and markets per se are immoral.Whether it's immoral or not is beside the point.
Human beings react instinctively against gouging. That's why this author's point, whatever it is, will always fall on deaf ears.
Human beings react instinctively against gouging.
Indeed. That is a good thing. You are supposed to NOT buy stuff you don't absolutely need in a crisis, so that it is there for those who need it most. No other mechanism than market pricing does this so well. (Communists would prefer rationing at the order of the commisar, bleeding hearts would naively rely on good will.)