Well thank you. Heck, onoe of the factors I believe a merchant should factor in when he's setting an emergency price is what the public reaction to his change would be.
It's a good way to limit it.
I might own the other hotel down the road and decide - "Hey, I'll take a loss now paying extra wages to employees and for products I need for the hotel by not raising my rates, and I'll make it back and then some when I use my competitor's actions in an ad campaign next month."
Hearing about a business who sacrificed for the sake of a disaster (even if the sacrifice is only that of possible giant profits) definitely is appealing to the public.
Humans aren't cats. Thank goodness.