One of the most insightful comments about horror in films was made by...well, I can't recall who. But he said that to truly horrify, there must be an element of the familiar (I supose to make the viewer more able to see himself/herself in the same position).
As an example, he said to imagine coming face to face with a bearded, red-eyed, fanged monster in your kitchen eating your dog alive.
Now imagine putting your Mom in place of the monster, doing the same thing.
Eeyuck.
That IS a great description! Peter Jackson, of LOTR fame, thought so too. He had an almost identical scene in his early zombie movie, Dead Alive.