When I heard that ad for the first time, my first thought was "Kerry's just lost the election." It's a poweful ad.
My one fear is that we unleashed it too early. The Dims have a ton of time to collect hit material on the writers and vets, and to challenge the accuracy of the ad. This is the kind of thing we need to do in October, IMO.
The first word that came to mind was this is "DEVASTATING"! It still is!