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Conservatives and Their Wily Use of Alternative Media (Book Review of "America's Right Turn")
GOPUSA ^ | August 9, 2004 | Carol Devine-Molin

Posted on 08/10/2004 4:40:25 AM PDT by PrettyRachel

"Put the four alternative media together - direct mail, talk radio, cable news TV, and the Internet - and you can appreciate why the Liberals are on the run. They have seen the four horsemen of the Conservative apocalypse." -- "America's Right Turn"

Free speech, you say? The Left-wingers take their politics very seriously, and they've never had any qualms about stifling the message of their political opponents. Through considerable tenacity and innovation over the past forty-years, the Conservatives have managed to outmaneuver the Liberal mass media and effectively convey their winning message to grassroots America. Despite fissures among the various conservative camps, the GOP has been considered an ideologically Conservative party since the Reagan Revolution. That being said, Republicans continue their valiant struggle against the Democratic Party and its powerful surrogate, the partisan media. The salient question is this: How have Conservatives persevered, and even thrived, while up against this hostile media environment for many years? The answer has always been to circumvent the rascals whenever possible, and communicate directly with the people.

In their newly released tome, "America's Right Turn: How Conservatives Used New and Alternative Media to Take Power", authors Richard Viguerie and David Franke examine the ascendancy of the New Right in America and the pivotal ways in which the Conservative message has been disseminated to the public. The rise of Conservatism was, and still is, predicated upon the art of bypassing the Liberal media "gatekeepers" that are intent on thwarting or twisting the Conservative message. That's precisely why Conservatives took to the Internet as fish to water, and right-of-center websites continue to dominate the Internet landscape.

(Excerpt) Read more at gopusa.com ...


TOPICS: Politics/Elections
KEYWORDS: beginning; conservative; williamfbuckley
From the inception of the modern day conservative movement until today, conservatives used alternative media.
1 posted on 08/10/2004 4:40:25 AM PDT by PrettyRachel
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To: PrettyRachel

William F.Buckley was key in developing and shepherding the movement.


2 posted on 08/10/2004 4:43:13 AM PDT by PrettyRachel
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To: PrettyRachel

There are thousands of conservative newsletters and small magazines carrying the message. These messengers are following the old "broadsheet" tradition made popular prior to America's revolutionary war in 1776. Their smallness makes them agile and able to respond within minutes to events.

On the other side, the left has bet all its chips on the big newspaper and network dinosaurs. They are predictable, boring and reaching a state of calcification that they'll never recover from. And their slow response to fast-moving events refects their dinosaur mentality. By the time they do respond, the small and quicker new media has already gotten all the information out and opinions have been formed.

The soviet socialist media wall is crumbling.


3 posted on 08/10/2004 5:07:01 AM PDT by sergeantdave (Gen. Custer wore an Arrowsmith shirt to his last property owner convention.)
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To: PrettyRachel
Well, the article doesn't mention Free Republic but surely any book about alternative conservative media must have a mention or two.
4 posted on 08/10/2004 5:29:56 AM PDT by NonValueAdded ("I actually was going to throw like a man before I threw like a girl." JFK 7/25/2004)
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To: NonValueAdded

Free Republic revolutionized grass-roots activism as we know it. Jim Robinson is truly a modern-day founding father.


5 posted on 08/10/2004 5:33:30 AM PDT by 12 Gauge Mossberg
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To: PrettyRachel
I don't think too many people realize how hard it was to get conservative opinions and articles before the internet and Fox News. I remember the early nineties, when still a Dem, I had to go down to the city library to read National Review, Conservative Chronicles, Commentary, and anything else that was conservative. I should have know by that time that I would be switching parties because I couldn't wait to get my hands on those periodicals. They were a breath of fresh air after seeing and reading all the liberal crapola that was being dispensed by Big Media.

Believe me, if more people read the truth, we'd get a conservative president all the time. My Dem family and friends still think that what they read or see in their local lib rags or watch on network television is gods own truth. When I relate a "did you know" item on them, they are flummoxed. They usually say "well I heard on CBS that blah, blah, blah" thinking that CBS and its leftist partners in crime represent the only truth. Fox News is actually not as conservative as a lot of people would think, it's just not as biased as the network news programs.

6 posted on 08/10/2004 6:04:08 AM PDT by driftless ( For life-long happiness, learn how to play the accordion.)
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To: 12 Gauge Mossberg

There are mentions of Free Republic in the book. Lots of specifics are given in the book.


7 posted on 08/10/2004 6:18:21 PM PDT by PrettyRachel
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