Right. That's great. What's even more powerful IMO though is to listen to an eyewitness - in this case multiple eyewitnesses - via a free medium - television. Its the Abu Garib syndrome where visual pictures are 100 times more powerful than the printed word. Many undecideds may happen to stumble on an interview with one of these guys. That's more effective than just hoping they go out and buy a book.
---Many undecideds may happen to stumble on an interview with one of these guys. That's more effective than just hoping they go out and buy a book---
Very true, but if the book sales remain at the top of the charts the vets will be pretty hard to ignore, and the money from the sales will fund further ads.