The coverage went something like: "Republican John McCain denounced an attack ad put out by several Vietnam veterans attacking presidential candidate John Kerry's service record. Blah blah blah (voiceover while showing visual clips taken from the ad itself; cannot hear the audio portion of the ad at all). The White House declined to denounce the ad, however it did make a statement that it did not contest Kerry's service record.
Really, politicians like McCain gave the MSM much of the coverage they needed to blank out the ad content itself... as McCain himself must have been aware when he made his comments...
SeeBS Radio earlier today played a quote from the White House out of context to make it seem that they were denouncing the ad when they actually were denouncing all 527 advertising.
Press Gaggle by Scott McClellan (White House Response to Swift Boat group--CBS LIED AGAIN)