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The general public would quickly squash the "gay" movement if they stopped to look at what classifies someone as "gay." That is, to have sex with someone of the same sex (a sexual act).
The general public seems happy enough to ignore the definition of gayness. Just keep feeding them the line that gays are neat, clean, effeminate shopaholics, and the folks will continue to say to themselves: There's nothing to see here, let's just move along.
What they do is put their private parts into each others' fecal matter and mouths. Harsh, I know, but that's the truth of the matter.