Mia, I believe/hope this ad is a toe in the water, and the stories will come out in the resulting media coverage or in subsequent ads.
It better be that way.
I really bothers me. It would have been so easy to include snippets of the facts, thereby making the case within the ad, itself. It is chancy to rely on supplemental help to make your case, especially from the media.
IMO, the 'liar, liar, liar' script without proof is too easily dismissed by both the "undecided" and pro-kerry voters as partisan hatemongering.