[Willie Green]

I'm not sure the Indian name's all that strong any more and it's not PC with the useful idiot crowd.

Marketing people tend to believe that hyping an "established" brand name is all that is necessary to sell cheap junk to the dumbed-down mass market. There are even pinheads who still think that there is "value" in the Huffy Bicycle brand name. (Huffy bike fans worry as company hits bumps in the road)

All hype, no substance.

We see the same thing in politics: hyping party labels that no longer have anything to do with principles.

[Richard Kimball]

Wille, check my post 20. I think it tails in well with what you said in your post.

[pt17]

Marketing people tend to believe that hyping an "established" brand name is all that is necessary to sell cheap junk to the dumbed-down mass market

Yup, At several times in my career, I've worked with some of these types. They try to sell their clients, whether internal or external, on the idea that they can "unlock the value of a brand" without giving much rational thought to either the product itself or the consumer who'd buy it. As you well know, such people are the driving force behind ads and junk mail.