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Subway's Anti-American Tray-Liners
Townhall ^ | July 30, 2004 | Jeff Mazzella

Posted on 07/30/2004 11:51:27 AM PDT by DemWatch

Dear Friends,

It has come to our attention that SUBWAY, an American company, is using this tray liner (see below for English translation) in their restaurants in Germany and across Europe. In a shameless and anti-American effort to increase sales in Europe, SUBWAY restaurants are promoting the film, "Super Size Me," a documentary about a man who gains weight by gorging himself at McDonald's for 30 days straight without any exercise. Learn more about “Super Size Me”, and its irresponsible message.

The most offensive part of this new advertising campaign is the display of an obese Statue of Liberty holding a burger and fries in her hands. The headline screams “Why are Americans so fat?” (The headline uses the German word “Amis” – a derogatory term for Americans.)

Simply put, SUBWAY’s advertising strategy is a new low in corporate behavior -- exploiting cultural tensions and inflaming anti-American sentiment abroad just to sell more sandwiches. It is appalling that SUBWAY, a U.S. company, would attack Americans and the Statue of Liberty in a time of war ... just to gain market share.

In response, the Center for Individual Freedom (www.cfif.org), together with Frontiers of Freedom (www.ff.org) and several other organizations, has launched its own campaign to demand that SUBWAY immediately end its anti-American marketing ploy.

To be effective, we desperately need your help!

An excerpt from today’s Houston Chronicle, which reported on this issue in a front page article, reads: "SUBWAY officials thought a tie-in with a movie featuring [Jared] Fogle and raising awareness about the nation's weight problem 'just seemed to make sense' for a company that has just launched a campaign to fight childhood obesity,” Kane said.

There you have it folks. No denial, no apology, no shame.

Please join us in demanding that SUBWAY immediately halt its anti-American propaganda scheme overseas. Call SUBWAY CEO Fred DeLuca today! Urge him to stop his cynical advertising campaign against the United States. The phone number for Mr. DeLuca at Subway's Executive Offices in Connecticut is 800-888-4848, ext. 1401.

I also want to encourage you to write letters to the editor of your local newspapers condemning SUBWAY for its anti-American marketing scheme. And to make this campaign successful, it’s critical that you help spread the word by forwarding this call to action to your friends and family.

We need your help. Let SUBWAY know that Americans refuse to tolerate their shameless gambit. Take Action NOW!

Sincerely,

Jeff Mazzella Executive Director Center for Individual Freedom www.cfif.org


TOPICS: Culture/Society
KEYWORDS: supersizeme
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To: SoDak

How is it that the smell of fresh baked bread can be so repulsive? I guess not all of us can't have an appreciation for fresh food.


41 posted on 08/03/2004 7:47:38 PM PDT by ftlng
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To: ftlng
You asked "who eats subs without cheese, mayo, and/or oil?" The truth is, a lot of people. In fact, the numbers are staggering. How rude for you to impose your own tastes on everyone else. The only LIE is that you actually think you know what you are talking about.

A newbie starting a flame war over sub sandwiches... my mission on Earth is complete now!
42 posted on 08/03/2004 7:48:26 PM PDT by Nataku X (Your average liberal FEELS that Bush must be a liar... therefore it's an undeniable fact!)
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To: Nakatu X
A newbie starting a flame war over sub sandwiches... my mission on Earth is complete now!

It's also a nice change of pace in the control room.

43 posted on 08/03/2004 7:52:23 PM PDT by Admin Moderator
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To: StriperSniper

The taste of true Americans is all in the numbers. Americans are NOT STUPID!!! That is why they are far more Subways than Blimpies or Quiznos. Be real!!!


44 posted on 08/03/2004 7:55:40 PM PDT by ftlng
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To: DemWatch

Who cares if they insult "Lady Liberty"? after all it was a gift from the French and has a "poem" from a Communist upon it. Let's tear the thing down and redo it in the likeness of Barabara Olsen with quotes of Reagan's inscribed upon it.


45 posted on 08/03/2004 7:57:53 PM PDT by montag813 ("A nation can survive fools, and even the ambitious. But it cannot survive treason from within.")
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To: Admin Moderator

And I guess you are the salt of the earth!!!


46 posted on 08/03/2004 7:59:15 PM PDT by ftlng
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To: Admin Moderator

I guess it was kinda silly of me to rat on him when you've been dealing with anti-Semitic trolls all day. :-|


47 posted on 08/03/2004 8:07:09 PM PDT by Nataku X (Your average liberal FEELS that Bush must be a liar... therefore it's an undeniable fact!)
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To: Nakatu X
I guess it was kinda silly of me to rat on him when you've been dealing with anti-Semitic trolls all day.

No, really, this has made my day.

48 posted on 08/03/2004 8:11:09 PM PDT by Admin Moderator
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To: Nakatu X

LOL heheheheheheeeeeeeeeeeeeeeeee good going!


49 posted on 08/03/2004 8:14:38 PM PDT by cyborg (http://mentalmumblings.blogspot.com/)
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To: Admin Moderator; cyborg

I have a hunch he'll resurrect himself as SpclSce on a McDonald's thread... ;)


50 posted on 08/03/2004 8:18:11 PM PDT by Nataku X (Your average liberal FEELS that Bush must be a liar... therefore it's an undeniable fact!)
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To: Nakatu X

:D


51 posted on 08/03/2004 8:19:30 PM PDT by cyborg (http://mentalmumblings.blogspot.com/)
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To: ftlng

52 posted on 08/03/2004 8:19:32 PM PDT by Boazo (LOSE THE TAG LINE)
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To: Nakatu X; BlueLancer; Constitution Day; Old Sarge; Poohbah
A newbie starting a flame war over sub sandwiches... my mission on Earth is complete now!

A sandwich troll, I love it.

53 posted on 08/03/2004 8:25:07 PM PDT by dighton
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To: ftlng

I've had bread baked fresh from scratch in my home numerous times, I stop for coffee at a little bakery sometimes if I have time and neither ever smelled like a Subway.


54 posted on 08/04/2004 12:06:36 AM PDT by SoDak
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To: HitmanNY
Lady Liberty is parodied all the time (here and there),

MY personal Favorite Liberty pic:


55 posted on 08/04/2004 4:34:02 AM PDT by Old Sarge
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To: Admin Moderator

Hey, wanna see muh new shoot'n'iron? Ready when y'all are!
56 posted on 08/04/2004 4:37:27 AM PDT by Old Sarge
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