I guess you stick "Low-carb" on the label and the rubes will consume just about anything...
I haven't seen an Atkins beer, would this qualify? Low carb is the latest craze, but, if you can get all the Atkins people to buy your Atkins bug beer (ABB). Think of the possibilities. (You could even market it over on DUh) Can I get a heads up a week or so before you offer an IPO? I won't tell the feds or others, promise. Maybe we can get martha to invest a couple bucks.