If you want to 'define' Kerry - for God's sake, do it with a sense of humor, not the bitterness of a 'professional pol'. Let the Dem be that way. Let Soros run those sorts of ads.
Take the high road. That doesn't mean take the elitist road, or pretend that all's well, or things come easy. Be confident, however. Don't be smug. Don't be Ivy League, as it were. But be confident. Show people you care. And that the complaints fall off like 'teflon'. The 'on-message' is that you are interested in the voters, and their concerns, even on social issues, particularly, and based on that then the pocketbook and neighborhood issues, and such.
Don't become Rockefeller Republicans. People don't respect that. If they want a Dem, they'll vote Democrat.
Consider Henry Hyde, and Michael Reagan, and others, for the limited prime time coverage in addition to the nominees, Arnold and McCain. This is an election of the base, not the uninformed 'center'.
As others said, help promote the Vets against Kerry. Help promote Catholics against Kerry. Let the Vets showcase their bravery in ads, and leave their recommendation that Kerry is unfit as CINC. Let them consider his film crew 'in country', and similar, and what that was all about. And so on. But try to find the humor of it. And be sure of the facts and how others might excuse it all, or attack the messengers.
It's not really as if the GOP needs any such suggestions. But I would strongly encourage them to consider not just the words of Reagan, but his attitude. Don't be arrogant - or 'distant'. But do point out the gaffes and failed predictions and charges in the press and from others of the Dem. It's a great big joke. And there's no problem in lightly presenting it as such, and if people know you still care, are serious, and think that America's best days are still ahead of us.
Totally agree. If and when the average American voter REALLY finds out what the 'Swift Boat Veterans' group thinks of Kerry, they'll run away from his opportunistic a** in a minute.
Those men must be heard, and the mainstream media has very effectively and, in a very unprincipled way, ignored these good men. It is disgusting how the media is shaping this election by avoiding news and outrightly lying about events. The RNC must step up and make this clear or we lose!