I don't think Moore meant the 2000 election results map.
I think that's exactly what he was referring to. What else could it have been?
When I saw the first F11 commericial, I noticed he tried to make the film look like a patriotic movie. The commercial gave nothing of the idea of the real message. I immediately thought he was trying to lure in conservatives - thinking they were going to see a patriotic movie - and then destroy their faith in the president.
Tied together with the "red state" comment, I get the impression his goal was to crack the conservative base - make a grand gesture towards the forwarding of socialism in America.
If that's correct, he's failed.