That's where we differ. Conservative values (limited government, low taxes, self-sufficiency, pro-military, etc.) are extremely persuasive. It's when we hide our values as though we're ashamed of them that conservatism's worth is called into question.
That inherently weakens the GOP. We must stand proud if we wish to strengthen the party.
These are more "economic" than "social" conservative issues, though.
John McCain is a cool maverick.
I loved Terminator II.
Ask these people about pending legislation or the name of the head of the FBI, and they look at you like you just came from Mars.
Preaching or enlightening them about the conservative message is pretty much futile. They're going to vote, if they vote, based largely on emotion and some sense they've picked up as to who will be better. Trotting out speaker after speaker to talk about the horrors of abortion, or scary gays, won't win them over. They're going to vote on general themes. National security, keeping more of your own money, pro-family and small business. Things that all of the Republican speakers will be strong on.