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You've said a lot---much good advice. I'll just make a comment or two on the minor points where I disagree...

I watch/listen to the tv every waking moment. (Housebound.) That's 19 hours a day. I don't remember when I last heard a Bush commercial but it's probably a week, and I'm in PA. I hear Kerry commercials at least once an hour.

The commercials I have heard from Bush/Cheney, nearly all on the internet, not tv, are awful. I'm sorry, but they just are. Instead of someone respected---like George Bush, for starts---looking you right in the eye and talking plainly, the latest commercial offers a series of hallucinatory visual images floating about, and a voice-over of some unknown woman talking in a very snide and catty tone of voice. This isn't appealing. It's downright irritating.

In contrast, Kerry's latest commercial has him doing the talking, facing the camera, looking real grounded and forthright, to anyone who doesn't know better.

Why can't the Bush commercials stick to what they did with McCain, get one recognizable person, to make one particular point per commercial? This gets attention, not just from viewers, but from the media and the opposition. The more attention, the better, if the message is clear and brief.

The media has collectively realized they don't have to be fair and even-handed. There's nothing anyone can do about it if they aren't.

I honestly think it'll be a miracle if Bush wins again. In fact, in the current climate, he'll be mighty lucky just to survive the presidency. The left is utterly deranged now, and Bush/Cheney is still rolling along on the high road.

Praying I'm wrong. :(

WHICH networks do you watch? I am not housebound, but I work at home and I have FNC on in the background about the same number of hours you do. As said: I see BC04 ads very often.

I am in a battleground state and I work for the campaign. I do not agree the ads are terrible. I find them targeted and memorable.I don't watch the local TV because I am out in the boonies, have a satellite and don't feel like paying extra for terrible programming and biased news.

This is the 21st century. I don't know what your background in media and advertising might be, but the "hallucinatory visual images floating about," are what people respond to. In today's the world, the fast cut, the subliminal image are what the viewer is acclimated to. As for" and a voice-over of some unknown woman talking in a very snide and catty tone of voice." I found nothing snide or catty about the voice. The voice over is by definition *unknown*. I leave it to the mavens as to why they pick a female, but I am sure it has something to do w/the demographic they are targeting. Your opinion:" This isn't appealing. It's downright irritating.", is your opinion. The people doing these ads are pros and the amount of psychology that goes into all advertising today is actually intimidating, but it works or the multi-million dollar corporations would not use them.

Kerry's commercials are one-dimensional, IMO. They showcase this ugly, boring white male talking at the viewer. They are only about Kerry, not about America, not about the voter. They are aimed at making the viewer feel insecure and offering Kerry as a solution.

Bush's ads are about accomplishments and about the truth behind Kerry's promises. That's valid.

When one is the object of deranged hatred, it matters not what one does toward those who hate you. They will take whatever one does and twist it against the hated one.

The media is destroying itself. Collectively, it has lost credibility. This is borne out by the ratings, the stock values, the subscriptions, the ad revenues. There is nothing to be gained by Bush/Cheney or any of us who support them or who feel they speak to our future, in trying to counter the hatred. Instead, Bush has spoken to what he believes and it happens to be what enough of us believe that the poll ratings have withstood the assault and begun to increase.

So, I don't think it will take a miracle for us to win. I think it will take a catastrophe for us to lose.

You are, of course, entitled to your opinion.