I can picture Kerry/Edwards as they ride in the limo to the rally, "John just look at those poor souls in their used cars and trucks. Look at that one! Driver whats that one called?"
"A Ford Explorer sir"
Part of Edwards' problem, IMO, of course, is that even now that he has money, he knows he did't make it honestly. No matter where he goes -- and he does SO want to be one of the big boys -- he knows that the people who are around him have earned their money the honest way.