[Betaille]

"Usually people who buy stock in News organizations are people who have made all the money they want and now want to think for others. People who want to make money can do a lot better than NWS"
Intersting observation, could you back it up/elaborate a little bit though? I'm interested in investing in it and would like to hear the con-side to it.

[expat_panama]

Prognostication of equity values is generally based on the given that statistical deviations are self-similar.   In short, the trend is your friend.  If a stock goes up one day, it will probably go up the next.  If it reverses, it will probably reverse again.   That's why it's a popular strategy to buy what's going up and sell if it tanks.  

The downside to this tack is that it can increase volatility (exaggerated price gyrations), so some people prefer a 'contrarian' philosophy of going against the crowd.  But regardless, if you invest to further an ideal, then be happy with your ideal and not with your earnings (if any).  If you want earnings, invest in 'unseemly' companies that perform well and are undervalued (like toxic waste handlers, undertakers and outsourcers) and get rich.

Your call.