It looks like drug companies are going to need to be more discreet in how they compensate high-volume-prescription doctors. I guess they'll drop signing checks, and tell the attractive young saleswomen to "concentrate on motivating" the docs into writing lots of prescriptions. I'm sure they can find saleswomen who can be very motivating in exchange for 6-figure salaries.
Agreed. They should also go after the three-figure sums as well. My wife was a bank teller and reported a constant stream of doctors' financial managers depositing three to ten checks a week for up to $500 each from various pharmaceutical companies. A couple of them told her it was "reciprocation" for the doc prescribing a particular brand, which is why most stayed away from generic prescriptions.
We made a point to DEMAND generics and most often they were grudgingly supplied. It used to be that we were bodies to be healed, now we are merely sources of revenue.