[DannyTN]

"How about a "Consumer Reports" for health insurance? It sounds like there's an obvious market for that analysis"

I think it's a great idea. However there are some factors that limit the market. The individual isn't usually making the decision. It's usually a corporate or company benefits administrator. Thus the market is reduced to fewer individuals. That makes marketing it a little harder.

[Remember_Salamis]

But after reform turns it into a consumer-dorven healthcare system, it'll work wonders!